Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Quick Wins with GCP

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Think Behavioral Data Pipelines Are Too Complex? They’re Not.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The Importance of Behavioral Data

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

How a Global Media Company Uses Analytics for Better Customer Insight

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data...

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data...

Unlocking Value from Your Data Through Syntasa’s AI Platform

It's not easy to find the right platform that can handle a variety of data, to aggregate and organize it in a manner that is usable.

It's not easy to find the right platform that can handle a variety of data, to aggregate and organize it in a manner that is usable.

Test Drive Syntasa’s Customer Intelligence Platform Today

Syntasa is now offering a free trial of its platform to show firsthand how it can help your team unlock more value from your clickstream data.

Syntasa is now offering a free trial of its platform to show firsthand how it can help your team unlock more value from your clickstream data.

Sizing Lookback Windows with Cohort Analysis

How to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.

How to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.

The Quickest & Easiest Way to Extract Data from Adobe Analytics

One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data...

One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data...

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