Goodbye Cyber Weekend, Hello Holiday Season

The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.

The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.

My Internship Experience at Syntasa

My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.

My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.

In the Age of Covid, What Comes Next in Digital?

Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.

Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.

Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Quick Wins with GCP

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Think Behavioral Data Pipelines Are Too Complex? They’re Not.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The Importance of Behavioral Data

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

How a Global Media Company Uses Analytics for Better Customer Insight

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data...

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data...

Unlocking Value from Your Data Through Syntasa’s AI Platform

It's not easy to find the right platform that can handle a variety of data, to aggregate and organize it in a manner that is usable.

It's not easy to find the right platform that can handle a variety of data, to aggregate and organize it in a manner that is usable.

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