The power of machine learning and big data
Google Cloud makes it possible to bring data together, measure sentiment and toxicity, and find the groups that need the most attention
Combining digital behavior and outcome data is the key
The COVID pandemic has provided an unprecedented need to analyze this new source of data to gain insights into attitudes and beliefs — and connect them to real-world outcomes like virus spread, vaccine progress, and cases.
Resident interactions with surveys, search, websites, and apps
Engagements with social media, call centers, and chatbots
Outcomes like virus spread, vaccine shipment, treatment, and associated gaps
Mind the Gaps
You need a granular view into which areas and cohorts need the most focused attention.
Where is the virus progressing without the availability of vaccines?
Where are residents willing to vaccinate, but not engaging digitally?
Where are vaccines available, but residents are hesitant to take them?
Provides communications and public health leaders with the ability to see what matters most to them
Measures sentiment, scores toxicity, and aggregates conversations into similar topics
Improve visibility of ads, website content, emails, and app notifications for the groups that need them most
All data is automatically updated and tracked over time to show trends and impacts of actions
Taking action has never been easier
Prescriptive insights into the areas and cohorts that need specific actions
Digital persuasion ads for hesitant groups that are engaged
Partner with community-based organizations to engage vaccine hesitant groups
Addressing residents in socially vulnerable communities
Better data for better decisions
You might be surprised how much data you have available to guide your COVID vaccination efforts.
Responses from visitors to your websites
Responses from the broader community
Transcripts of resident phone calls
Page visits, transactions, and content
Transcripts from on-site chat conversations
What topics are people talking about?
App visits, transactions, and content
Insight gathered on searches from Google
Public data from Census and social vulnerability
Google Cloud Sentiment Analysis: A Foundation for a Successful COVID-19 Vaccination Strategy
Science has never moved faster, we now face a hurdle–rolling out a large-scale, rapid immunization initiative unlike anything we’ve seen before.
Blog: Pharm to Arm
Leaders of states, counties, and cities that persuade 80% of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
Solution for the Public Sector
As constituent behavior has moved online, it’s now more critical than ever to provide relevant and engaging digital services.