How to Triple Conversions 3x with Syntasa [Webinar]

How data-driven personalized recommendations can increase conversions 3x in 3 months.

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Innovating Digitally with Syntasa at Retail Week Live

This year’s Retail Week Live is all about how to thrive in a digital world. Today, it’s not enough to just try to survive with a “safe” digital strategy – you need an exceptional digital strategy to unlock success and differentiate your company in a crowded marketplace. Here are 4 ways Syntasa is helping today's leading consumer brands do just that.

This year’s Retail Week Live is all about how to thrive in a digital world. Today, it’s not enough to just try to survive with a “safe” digital strategy – you need an exceptional digital strategy to unlock success and differentiate your company in a crowded marketplace. Here are 4 ways Syntasa is helping today's leading consumer brands do just that.

Syntasa Now Available on Google Cloud Platform Marketplace

We’re excited to announce that Syntasa’s Customer Intelligence Platform is now available on Google Cloud Platform (GCP) Marketplace. For several years, Syntasa has been working with leading household brands to build personalized and relevant experiences for their customers—accelerating marketing use cases as a Google Cloud for Marketing partner in the Google Cloud Platform.

We’re excited to announce that Syntasa’s Customer Intelligence Platform is now available on Google Cloud Platform (GCP) Marketplace. For several years, Syntasa has been working with leading household brands to build personalized and relevant experiences for their customers—accelerating marketing use cases as a Google Cloud for Marketing partner in the Google Cloud Platform.

Too Busy for Personalized Experiences?

It seems that everyone is busier than ever these days. But it does make us wonder — what exactly is taking up so much time? And if personalization is so important, might it make sense to shift your business priorities accordingly? The good news is that you don’t have to tackle this problem alone. There are tools and frameworks that can help you accelerate much faster than you would alone.

It seems that everyone is busier than ever these days. But it does make us wonder — what exactly is taking up so much time? And if personalization is so important, might it make sense to shift your business priorities accordingly? The good news is that you don’t have to tackle this problem alone. There are tools and frameworks that can help you accelerate much faster than you would alone.

Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Quick Wins with GCP

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Thoughts on CDPs: Do You Want Data or Intelligence?

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Think Behavioral Data Pipelines Are Too Complex? They’re Not.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The 3 Levels of Personalization: How Your Brand Can Offer a Custom Experience

Not all personalized experiences are equal. There are different levels of maturity. Too many companies are stuck in...

Not all personalized experiences are equal. There are different levels of maturity. Too many companies are stuck in...

The Importance of Behavioral Data

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

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