Quick Wins with GCP

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

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Thoughts on CDPs: Do You Want Data or Intelligence?

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Think Behavioral Data Pipelines Are Too Complex? They’re Not.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The 3 Levels of Personalization: How Your Brand Can Offer a Custom Experience

Improving your customer experience gives your organization an advantage over your competition, and knowing your customers is key to delivering the most engaging customer experience. Every organization aspires to use the omni-channel approach to serve their visitors a seamless experience. This is certainly the right idea, but what if you could take it one step further?

Improving your customer experience gives your organization an advantage over your competition, and knowing your customers is key to delivering the most engaging customer experience. Every organization aspires to use the omni-channel approach to serve their visitors a seamless experience. This is certainly the right idea, but what if you could take it one step further?

The Importance of Behavioral Data

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It's crucial in optimizing your company’s conversion, engagement, and retention.

Should Marketers Wait for IT?

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.

How a Global Media Company Uses Analytics for Better Customer Insight

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data...

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data...

Unlocking Value from Your Data Through Syntasa’s AI Platform

Finding the right platform that can handle a variety of data, and aggregate and organize it in a manner that is usable is difficult. With Syntasa, you can...

Finding the right platform that can handle a variety of data, and aggregate and organize it in a manner that is usable is difficult. With Syntasa, you can...

Tools to Help You Collaborate with Your Data Science Team

Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork...

Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork...

The Power of Personalized Recommendation Engines

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions, average order value, while...

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions, average order value, while...

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