How to transform GCP BQ into The Perfect CDP for Retailers
How to transform GCP BQ into The Perfect CDP for Retailers
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.
How to Beef up First Party Data
How to Beef up First Party Data
The benefits of leveraging first-party data are widely understood, and most organisations are diligently capturing and ingesting the first-party data into their data lakes. In Syntasa’s experience though, many organisations are lacking in joining the multiple device, channel and other primary key identifiers within the vast array of disparate digital first-party data sources.
The benefits of leveraging first-party data are widely understood, and most organisations are diligently capturing and ingesting the first-party data into their data lakes. In Syntasa’s experience though, many organisations are lacking in joining the multiple device, channel and other primary key identifiers within the vast array of disparate digital first-party data sources.
Vaccine Distribution: The Realities of Today and Tomorrow
Vaccine Distribution: The Realities of Today and Tomorrow
Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.
Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.
Optimize, where it matters the most
Optimize, where it matters the most
Checkout conversion optimization is monumentally crucial for your entire business, not just because of the obvious reasons -the revenue it creates, but also as a positive reconfirmation of the entire teams of business marketing sales IT and eCommerce that owe in part their existence/growth to such an event of a purchase.
Checkout conversion optimization is monumentally crucial for your entire business, not just because of the obvious reasons -the revenue it creates, but also as a positive reconfirmation of the entire teams of business marketing sales IT and eCommerce that owe in part their existence/growth to such an event of a purchase.
From Pharm to Arm: Are we sleepwalking through vaccine distribution?
From Pharm to Arm: Are we sleepwalking through vaccine distribution?
Leaders of states, counties, and cities that persuade higher proportions of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
Leaders of states, counties, and cities that persuade higher proportions of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
Re-engage with your Past Buyers
Re-engage with your Past Buyers
An on-going campaign to engage with past buyers is a proven way to improve customer engagement. With re-engagement, it is relatively simple to earn top-line sales with minimal effort.
An on-going campaign to engage with past buyers is a proven way to improve customer engagement. With re-engagement, it is relatively simple to earn top-line sales with minimal effort.
RESPECT for the DIY Mar-Tech + ML Pioneers
RESPECT for the DIY Mar-Tech + ML Pioneers
Reflecting on 2020 like many of us, I want to say on behalf of the Syntasa team that we are incredibly fortunate and grateful to have been part of the journey with many business and technology leaders in the last year, that have completely embraced Covid-era eCommerce by innovating and delivering programs to improve their company's Customer Acquisition and Customer Experience metrics!
Reflecting on 2020 like many of us, I want to say on behalf of the Syntasa team that we are incredibly fortunate and grateful to have been part of the journey with many business and technology leaders in the last year, that have completely embraced Covid-era eCommerce by innovating and delivering programs to improve their company's Customer Acquisition and Customer Experience metrics!
Goodbye Cyber Weekend, Hello Holiday Season
Goodbye Cyber Weekend, Hello Holiday Season
The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.
The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.
My Internship Experience at Syntasa
My Internship Experience at Syntasa
My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.
My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.