My Internship Experience at Syntasa

My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.

Read More

Third-party Data: the Writing is on the Wall

The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where data collection methods have come under intense scrutiny in the last few years.

The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where data collection methods have come under intense scrutiny in the last few years.

In the Age of Covid, What Comes Next in Digital?

Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.

Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.

How to Triple Conversions 3x with Syntasa [Webinar]

How data-driven personalized recommendations can increase conversions 3x in 3 months.

How data-driven personalized recommendations can increase conversions 3x in 3 months.

Innovating Digitally with Syntasa at Retail Week Live

This year’s Retail Week Live is all about how to thrive in a digital world. Today, it’s not enough to just try to survive with a “safe” digital strategy – you need an exceptional digital strategy to unlock success and differentiate your company in a crowded marketplace. Here are 4 ways Syntasa is helping today's leading consumer brands do just that.

This year’s Retail Week Live is all about how to thrive in a digital world. Today, it’s not enough to just try to survive with a “safe” digital strategy – you need an exceptional digital strategy to unlock success and differentiate your company in a crowded marketplace. Here are 4 ways Syntasa is helping today's leading consumer brands do just that.

Syntasa Now Available on Google Cloud Platform Marketplace

We’re excited to announce that Syntasa’s Customer Intelligence Platform is now available on Google Cloud Platform (GCP) Marketplace. For several years, Syntasa has been working with leading household brands to build personalized and relevant experiences for their customers—accelerating marketing use cases as a Google Cloud for Marketing partner in the Google Cloud Platform.

We’re excited to announce that Syntasa’s Customer Intelligence Platform is now available on Google Cloud Platform (GCP) Marketplace. For several years, Syntasa has been working with leading household brands to build personalized and relevant experiences for their customers—accelerating marketing use cases as a Google Cloud for Marketing partner in the Google Cloud Platform.

Too Busy for Personalized Experiences?

It seems that everyone is busier than ever these days. But it does make us wonder — what exactly is taking up so much time? And if personalization is so important, might it make sense to shift your business priorities accordingly? The good news is that you don’t have to tackle this problem alone. There are tools and frameworks that can help you accelerate much faster than you would alone.

It seems that everyone is busier than ever these days. But it does make us wonder — what exactly is taking up so much time? And if personalization is so important, might it make sense to shift your business priorities accordingly? The good news is that you don’t have to tackle this problem alone. There are tools and frameworks that can help you accelerate much faster than you would alone.

Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Quick Wins with GCP

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Thoughts on CDPs: Do You Want Data or Intelligence?

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

×