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Relevance is the new battleground
Today’s consumers demand digital experiences that are personalized and relevant
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Easily automate the creation of AI-driven first-party audiences
Syntasa is leveling the playing field for digital experiences in retail
In an effort to increase online sales, Lenovo is scoring purchasing intent, then segmenting and targeting customers who are most likely to buy.
Dixons Carphone’s award-winning AI is architecting customer data and personalizing product recommendations on their website, resulting in a 3x increase in add-to-basket rates.
A multinational Electronics Company used algorithms to expand audiences beyond business rules and execute advertising campaigns in the most cost-effective way possible.
Best use of AI in retail for Dixons Carphone at eCommerce Awards 2019
Recognized by industry experts
Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior
Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the USA. In recent years, these shopping holidays have also begun to spread worldwide.
Third-party Data: the Writing is on the Wall
The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where data collection methods have come under intense scrutiny.
In the Age of Covid, What Comes Next in Digital?
Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.