From Pharm to Arm: Are we sleepwalking through vaccine distribution?
From Pharm to Arm: Are we sleepwalking through vaccine distribution?
Leaders of states, counties, and cities that persuade higher proportions of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
Leaders of states, counties, and cities that persuade higher proportions of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
Goodbye Cyber Weekend, Hello Holiday Season
Goodbye Cyber Weekend, Hello Holiday Season
The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.
The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.
Third-party Data: the Writing is on the Wall
Third-party Data: the Writing is on the Wall
The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where data collection methods have come under intense scrutiny in the last few years.
The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where data collection methods have come under intense scrutiny in the last few years.
In the Age of Covid, What Comes Next in Digital?
In the Age of Covid, What Comes Next in Digital?
Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.
Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.
Extracting Adobe Analytics Data: The Quick and Easy Way
Extracting Adobe Analytics Data: The Quick and Easy Way
One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data...
One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data...
Multi-Channel Attribution: Not All Touchpoints Are Treated Equally
Multi-Channel Attribution: Not All Touchpoints Are Treated Equally
In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.
In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.
Towards a Next-Gen Data Lake Architecture
Towards a Next-Gen Data Lake Architecture
In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.
In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.
How to Define KPIs for Your Strategic Digital Analytics Goals
How to Define KPIs for Your Strategic Digital Analytics Goals
In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...
In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...
Data Therapy Session #2: “What makes you think you’re better?”
Data Therapy Session #2: “What makes you think you’re better?”
This use case is so underdelivered, it’s almost criminal. That’s why it’s time to get cracking with the ‘brilliant basics’...
It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.
Data Therapy Session #1: I’m Fine, Leave Me Alone
Data Therapy Session #1: I’m Fine, Leave Me Alone
The problem with algorithms is they can be quite narrow minded. GANs, on the other hand, recognise the flaws of machines...
With the exciting emergence of GAN (Generative Adversarial Networks) and a real definition of AI and deep-learning (rooted in speeding up delivery of your business use cases), I'm seeing CTOs and CMOs co-deciding to build it now, recognising that the right tech currently exists to build at scale without masses of technical debt.