Resource Library

Below we've compiled the most useful resources for you to discover new ways to extract the most value from your data.

Case Study

Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS) improved the timeliness and granularity of their decisions using Syntasa and Google Cloud.

Case Study

Arizona Health Care Cost Containment System (AHCCCS) increased awareness and access to opioid treatment and prevention services with a public provider locator.

Video

Hear from a business performance leader at Dixons Carphone, on how they’re using Syntasa to architect customer data and deliver personalized bundles on their websites.

Product

Discover the capabilities and app templates available in Syntasa’s platform.

Case Study

The Houston Health Department improved COVID vaccination by analyzing digital behavior to increase access and outreach across the city.

Recording

The UK Cabinet Office is building vaccine confidence with its partners around the world.
[Recording from Google Cloud Gov & Edu Summit 2021 Keynote]

Recording

The California Office of Digital Innovation (ODI) supported the state’s COVID vaccine response with analytics that estimated vaccine hesitancy and guided the advertising strategy and allocation of the vaccine.

Case Study

California’s Office of Digital Innovation (ODI) informed COVID vaccine response by providing granular insights into sentiment around willingness and hesitancy for California’s Vaccinate All 58 campaign.

Case Study

In this case study, read how Dixons Carphone automates and productionizes recommendation models using Syntasa.

Video

See how Lenovo’s business analytics team is simplifying complex datasets and making them actionable through the application of customized machine learning algorithms.

Case Study

In this case study, read how Lenovo’s Business Intelligence team is working with Syntasa to score purchasing intent and build algorithmic models for retargeting.

Product

Bring Adobe Analytics clickstream data into your enterprise big data environment, quickly and easily.

Recording

The Waitrose analytics team discusses “Creating Relevant Messaging with Google Cloud” starting at 29:29.
[Recording from Google Cloud Next ‘19 in London]

Product

Bring GA 360 clickstream data into your enterprise big data environment, quickly and easily.

Video

Hear from NOW TV’s Senior Product Owner for Digital on how they’re enabling clickstream data in their data lake and achieving enormous efficiencies and scalability.

Case Study

In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.

Webinar

In this webinar, we explore the current personalization landscape, share customer stories, and help you evaluate options for serving better recommendations.

 

Solution

Discover the 3 levels of personalization and how successful brands are winning over customers with AI/ML-powered recommendations.

Video

Hear from a data scientist at Dixons Carphone, on how they’re personalizing product recommendations and increasing add to basket rates on their websites.

Guide

Digital behavior isn’t like the other data that you’re used to. Its scale and complexity sink most projects. Learn how to keep your behavioral data pipelines afloat.

Recording

Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]

Case Study

In this case study, discover how Syntasa’s platform is enabling data scientists at a global airline to automatically ingest behavioral data and build propensity models.

Video

Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.

Case Study

A global sportswear brand consolidates digital activity data across countries and platforms, enabling analysts provide a complete picture of their visitors’ journeys.

Video

Hear from a data scientist at Lenovo, on how they’re using Syntasa to score purchasing intent, then segment and target customers at scale.

Recording

The state of the art in productionizing machine Learning models today primarily addresses building RESTful APIs. In the Digital Ecosystem, RESTful APIs are a necessary, but not sufficient, part of the complete solution for productionizing ML models.
[Recording from Spark + AI Summit 2019 Europe]

Case Study

In this case study, read how a global retailer is driving innovation in both the products sold and the channels through which they are sold.

Report

Check out why Gartner named Syntasa a Cool Vendor in Personalization.

Recording

In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]

Solution

See how algorithmic attribution models help marketers quantify the relative impact of each customer interaction.

Video

Sheryl Kingstone, Research VP of Customer Experience & Commerce at 451 Research, discusses the role of data in improving the customer experience.

Solution

Secure your customers’ personal identifiable information (PII) so that you always remain compliant with privacy regulations like GDPR and CCPA.

Case Study

In this case study, read how algorithmic models have improved reach and conversion rates for an electronics company’s retargeting campaigns.

Video

See how Sky unlocked the power of their marketing cloud in 12 weeks and are delivering real incremental revenue.

Case Study

In this case study, read about how a global media company uses analytics for better customer insight.

Report

Review the take on Syntasa’s marketing AI platform (sometimes called a CIP), as reported by 451 Research analysts.

Solution

Use customer data with a behavioral context to discover the optimal path to conversion, retention, and profitability.

Case Study

In this case study, read about how a European media company integrates data for better customer insight.

Recording

Striking the balance between digital optimisation with siloed context and unleashing the powers of blended CRM and wider enterprise data can be a nightmare. Enter the ‘buy vs. build’ decisions to avoid black box 3rd party solutions.
[Recording from Adobe Summit 2018]

Recording

See how Sky transforms VPC from Google into props.
[Recording from Syntasa’s 4.0 Launch and Learn event in London]

Slides

See how Sky transforms VPC from Google into props.
[Slides from Syntasa’s 4.0 Launch and Learn event in London]

Recording

Discover the lifecycle triggers and personalized recommendations being built at RS Components.
[Recording from Syntasa’s 4.0 Launch and Learn event in London]

Slides

Discover the lifecycle triggers and personalized recommendations being built at RS Components.
[Slides from Syntasa’s 4.0 Launch and Learn event in London]

Recording

Take a look at how Dixons Carphone is delivering AI recommendations with added flexibility.
[Recording from Syntasa’s 4.0 Launch and Learn event in London]

Slides

Take a look at how Dixons Carphone is delivering AI recommendations with added flexibility.
[Slides from Syntasa’s 4.0 Launch and Learn event in London]

Slides

Explore how The Telegraph is utilizing AI assisted subscription science.
[Slides from Syntasa’s 4.0 Launch and Learn event in London]

Webinar

In this webinar, hear from The Telegraph on what it takes to build a successful data science team.

Recording

To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
[Recording from Adobe Summit 2017]

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