National Security

Unlock a better user experience with digital behavior

Digital behavior is an emerging (and incredibly rich) source of data that increases the visibility of relevant content, encourages sharing within communities of interest, measures the contributions that are contributing the most value, and identifies unexpected behavior.

As behavior shifts online, it creates data

These digital interactions represent an unprecedented opportunity to improve relevance for analysts. As raw and finished content grows, it becomes more difficult for new analysts to become productive quickly. They must build an intuition for which systems are most useful in producing different types of intelligence, and many of these systems have their own learning curve.

“Syntasa created a level of efficiency for data scientists and data engineers. With data pipelines bringing data in and getting it ready for use in dashboards to answer key business questions, we inverted the curve from 80% data wrangling and 20% analysis, to now only doing 20% data wrangling, which gives us additional time to do analysis of the data.”

Technical Innovation Leader – Federal Government

There’s a better way

One way to address this problem is to assign more experienced analysts as mentors, but it is difficult to scale. A more effective solution leverages the behavioral data generated by each of these systems to build digital journeys — which can be clustered into different groups to show the most effective journeys for producing different types of finished intelligence.

The most effective journeys are shared with newer analysts as best practices, and the least effective are analyzed to show opportunities for improvement.

KPIs For leaders

Tailor Experiences

Customize experiences for your users based on other similar users within communities of interest

Recommenders

Discover and recommend the most relevant content for your users based on their profiles and digital behavior

Specific Questions

Measure Performance

Determine the value contributed by each product and capability, and inform investment priorities and strategies

Tailor Experiences

Customize experiences for your users based on other similar users within communities of interest

Recommenders

Discover and recommend the most relevant content for your users based on their profiles and digital behavior

Measure Performance

Determine the value contributed by each product and capability, and inform investment priorities and strategies

Digital Behavior in National Security

Federal government agencies are actively seeking innovative ways to improve the experience of their users. Learn how to leverage digital behavioral data to build a deeper understanding of your customers.

Recognized by Leading Voices

Syntasa delivers a new breed of relevance and our approach is getting noticed.

Product Capabilities

Prebuilt Integrations

Easily ingest data from martech systems (like Google Analytics or Matomo), adtech systems (like Google Ads and Facebook), CRM systems (like Salesforce); see the Product page for complete list

Identity Resolution

Our ID Graph enables to you use the identifiers in your data to stitch together data across devices, channels, and systems.

Integrated Public Data

Includes common public data sources, such as public Twitter feed, Google Trends searches, demographics, and common risk factors.

Reporting and Dashboards

Easy-to-use, self-service tool enables your entire team to view, understand, and unlock value from your data to transform insights into action. 

Analytics and Insights

Our behavioral data experts will help jumpstart your analytics efforts so you get insights faster.

Delivering the power and potential of the Cloud

Azure
Our application is
available in Azure
Our application is available
in AWS and C2S

Lead with Relevance

The road to better digital experiences begins with better data
×