Improving COVID vaccinations with Sentiment Analytics
California’s Office of Digital Innovation (ODI) informed COVID vaccine response by providing granular insights into sentiment around willingness and hesitancy for California’s Vaccinate All 58 campaign.
Customer Overview
ODI works with California state agencies and departments to use human centered design and technology to reimagine and redesign processes, systems, and services.
Gain insights into people’s attitudes, concerns, and needs
Build the digital infrastructure that leverages Calfornia’s vast digital footprint to:
- Promote surveys to visitors to ca.gov websites
- Automate data collection, modeling, and analysis
- Use Natural Language Processing to identify trending topics
Scaling Sentiment: Using digital surveys to target vaccines
ODI supported the state’s COVID vaccine response by leveraging digital surveys and applying advanced statistical methods to estimate vaccine hesitancy at the zip code level. These data were a critical component of the advertising strategy and directly informed allocation of the vaccine to zip codes with the highest likelihood of vaccine acceptance.
“California’s Office of Digital Innovation, in partnership with California Department of Public Health, California Office of Emergency Services, and other stakeholders, is driving an effort to promote vaccination , particularly among underserved communities.”
– JP Petrucione, Director, ODI Insights
Sentiment Analytics
Tap into digital behavior to keep your finger on the pulse of your constituents — which topics are most popular, how is sentiment trending, and where should you focus your efforts?
Capabilities
Quickly and easily ingest many different types of data (both structured and unstructured), including surveys, vaccination metrics, news, social media, and search.
The COVID pandemic is an urgent problem that requires quick action. Sytasa’s software and expertise enabled the project to deliver value within 6 weeks.
Intuitive visualizations and maps make insights easy for communicators to use and determine which campaigns and audiences will yield the best results in their community.
Applying Natural Language Processing algorithms measures sentiment and topic modeling techniques find patterns in conversations to see which narratives emerge.
The Syntasa software and all data is contained within a private cloud environment that is owned and governed by the customer
Sentiment Analysis Powers Vaccine Distribution
JP Petrucione, Deputy Director for Communications and Insights, and Jeffery Marino, Insights Program Manager, at the California Office of Digital Innovation discuss how they used Sentiment Analytics to improve the state’s response to the COVID pandemic.
