Organisations are on a journey to unify all the customer data they hold, personalise the experience for their customers across channels, and measure sentiment and return on investment. Many leaders across industries are convinced that a customer data platform (CDP) will play a critical role in moving these initiatives forward and achieving their business goals. Private clouds offer an unprecedented opportunity to manage customer data and activate it across marketing channels while protecting sensitive customer data.

Organisations are on a journey to unify all the customer data they hold, personalise the experience for their customers across channels, and measure sentiment and return on investment. Many leaders across industries are convinced that a customer data platform (CDP) will play a critical role in moving these initiatives forward and achieving their business goals. Private clouds offer an unprecedented opportunity to manage customer data and activate it across marketing channels while protecting sensitive customer data.

B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.

B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.

My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.

My name is Cyrus Hatam, and I am a rising sophomore at Princeton University interested in data science and international affairs, and for the past eight weeks, I have been interning at Syntasa.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.