Thoughts on CDPs: Do You Want Data or Intelligence?

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

The 3 Levels of Personalization: How Your Brand Can Offer a Custom Experience

Improving your customer experience gives your organization an advantage over your competition, and knowing your customers is key to delivering the most engaging customer experience. Every organization aspires to use the omni-channel approach to serve their visitors a seamless experience. This is certainly the right idea, but what if you could take it one step further?

Improving your customer experience gives your organization an advantage over your competition, and knowing your customers is key to delivering the most engaging customer experience. Every organization aspires to use the omni-channel approach to serve their visitors a seamless experience. This is certainly the right idea, but what if you could take it one step further?

Should Marketers Wait for IT?

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.

Unlocking Value from Your Data Through Syntasa’s AI Platform

Finding the right platform that can handle a variety of data, and aggregate and organize it in a manner that is usable is difficult. With Syntasa, you can...

Finding the right platform that can handle a variety of data, and aggregate and organize it in a manner that is usable is difficult. With Syntasa, you can...

Tools to Help You Collaborate with Your Data Science Team

Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork...

Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork...

The Power of Personalized Recommendation Engines

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions, average order value, while...

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions, average order value, while...

6 Practical Ways AI Can Improve Your Digital Marketing Strategy

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive...

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive...

The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with...

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

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