Thoughts on CDPs: Do You Want Data or Intelligence?

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.

The 3 Levels of Personalization: How Your Brand Can Offer a Custom Experience

Not all personalized experiences are equal. There are different levels of maturity. Too many companies are stuck in...

Not all personalized experiences are equal. There are different levels of maturity. Too many companies are stuck in...

Should Marketers Wait for IT?

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.

The customer data which has traditionally resided in the realm of IT (and taken months or years to implement), is quickly becoming more accessible to marketers. In many cases, there’s no need to wait on IT for quick projects. Current marketing technologies put marketers in charge of their own fate; empowering them to track the visitor’s journey, build scores, and enact data-driven actions based on digital activity.

Unlocking Value from Your Data Through Syntasa’s AI Platform

It's not easy to find the right platform that can handle a variety of data, to aggregate and organize it in a manner that is usable.

It's not easy to find the right platform that can handle a variety of data, to aggregate and organize it in a manner that is usable.

Tools to Help You Collaborate with Your Data Science Team

Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork...

Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork...

The Power of Personalized Recommendation Engines

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions and...

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions and...

6 Practical Ways AI Can Improve Your Digital Marketing Strategy

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive...

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive...

The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with...

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

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