![product](https://www.syntasa.com/wp-content/uploads/2021/07/SYN21_hero_product.jpg)
A new kind of technology built for digital professionals
Syntasa is a self-service web application that enables digital teams to connect first-party behavioral and enterprise data, build and deploy your customized models, run in a private cloud, and activate across channels.
How it works
Data
Combine first-party behavioral data from websites, apps, and devices with enterprise data at the individual level
Use preferred analytics tools (for reporting and visualization)
Perform ad-hoc SQL queries and generate propensity scores
AI/ML
Apply business rules that leverage combined behavioral + enterprise data to automate workflows
Leverage cutting edge AI/ML capabilities to find patterns in behavior
Generate personalized predictions for each individual informed by past behavior
Activate
Create lists with rules-based or AI/ML-based segmentation and automatically send to DMP
Make personalized recommendations available for website, apps, and devices in real-time
Integrate with existing martech stack – no need to rip and replace campaign systems
Syntasa by the numbers
AppFlow
AppFlow diagrams give you an overview of your entire system and allows you to drill into specific apps and view dependencies
![](https://www.syntasa.com/wp-content/uploads/2020/03/Appflow@2x-1024x632.png)
Integrations and Adapters
Martech Integrations
![Adobe Analytics](https://www.syntasa.com/wp-content/uploads/2020/03/AdobeAnalytics.jpg)
Adobe Analytics
![Adobe Audience Manager](https://www.syntasa.com/wp-content/uploads/2020/03/AdobeAudienceManager.jpg)
Adobe Audience Manager
![Adobe Campaign](https://www.syntasa.com/wp-content/uploads/2020/03/Adobe_Campaign.jpg)
Adobe Campaign
![Adobe Core Services](https://www.syntasa.com/wp-content/uploads/2020/03/Adobe_Core_Services.jpg)
Adobe Core Services
![Adobe Target](https://www.syntasa.com/wp-content/uploads/2020/03/Adobe_Target.jpg)
Adobe Target
![Eloqua](https://www.syntasa.com/wp-content/uploads/2020/03/eloqua.jpg)
Eloqua
![Google Analytics 360](https://www.syntasa.com/wp-content/uploads/2020/03/Google_Analytics.jpg)
Google Analytics 360
![Marketo](https://www.syntasa.com/wp-content/uploads/2020/03/Marketo.jpg)
Marketo
![Matomo](https://www.syntasa.com/wp-content/uploads/2020/03/Matomo.jpg)
Matomo
![Optimizely](https://www.syntasa.com/wp-content/uploads/2020/03/Optimizely.jpg)
Optimizely
![Pega](https://www.syntasa.com/wp-content/uploads/2020/03/Pega.jpg)
Pega
![Responsys](https://www.syntasa.com/wp-content/uploads/2020/03/responsys.jpg)
Responsys
![Salesforce](https://www.syntasa.com/wp-content/uploads/2020/03/Salesforce.jpg)
Salesforce
![SmarterClick](https://www.syntasa.com/wp-content/uploads/2020/03/SmarterClick.jpg)
SmarterClick
Adtech Integrations
![DoubleClick Manager](https://www.syntasa.com/wp-content/uploads/2020/03/DoubleClickCampaignManager.jpg)
DoubleClick Manager
![Facebook Ads](https://www.syntasa.com/wp-content/uploads/2020/03/facebook.jpg)
Facebook Ads
![Google Ad Center](https://www.syntasa.com/wp-content/uploads/2020/03/GoogleAdCenter.jpg)
Google Ad Center
![Google Audience Center 360](https://www.syntasa.com/wp-content/uploads/2020/03/GoogleAudienceCenter360.jpg)
Google Audience Center 360
![Google Display & Video 360](https://www.syntasa.com/wp-content/uploads/2020/03/GoogleDisplayVideo360.jpg)
Google Display & Video 360
![LinkedIn Ads](https://www.syntasa.com/wp-content/uploads/2020/03/LinkedinAds.jpg)
LinkedIn Ads
![Nielsen](https://www.syntasa.com/wp-content/uploads/2020/03/Nielsen.jpg)
Nielsen
![Twitter Ads](https://www.syntasa.com/wp-content/uploads/2020/03/TwitterAds.jpg)
Twitter Ads
![Yahoo Advertising](https://www.syntasa.com/wp-content/uploads/2020/03/YahooAdvertising.jpg)
Yahoo Advertising
Big Data Integrations
![Athena](https://www.syntasa.com/wp-content/uploads/2020/03/Athena.jpg)
Athena
![BigQuery](https://www.syntasa.com/wp-content/uploads/2020/03/BigQuery.jpg)
BigQuery
![DataBricks](https://www.syntasa.com/wp-content/uploads/2020/03/databricks.jpg)
DataBricks
![DataProc](https://www.syntasa.com/wp-content/uploads/2020/03/Dataproc.jpg)
DataProc
![Elastic MapReduce (EMR)](https://www.syntasa.com/wp-content/uploads/2020/03/Amazon_EMR.jpg)
Elastic MapReduce (EMR)
![HD Insight](https://www.syntasa.com/wp-content/uploads/2020/03/hdinsights.jpg)
HD Insight
![Qubole](https://www.syntasa.com/wp-content/uploads/2020/03/Qubole.jpg)
Qubole
![Redshift](https://www.syntasa.com/wp-content/uploads/2020/03/AmazonRedshift.jpg)
Redshift
![Snowflake](https://www.syntasa.com/wp-content/uploads/2020/03/Snowflake.jpg)
Snowflake
![Teradata](https://www.syntasa.com/wp-content/uploads/2020/03/Teradata.jpg)
Teradata
Don’t see one on the list? We add new integrations everyday.
Flexible Deployments
Syntasa and Private Cloud
Get started quickly with our Software-as-a-Service and managed services
![](https://www.syntasa.com/wp-content/uploads/2020/03/Saas@2x.png)
![](https://www.syntasa.com/wp-content/uploads/2020/03/Managed-services@2x.png)
Transition to your private cloud for privacy and security
![](https://www.syntasa.com/wp-content/uploads/2020/03/GCP-Gogle-cloud-Platform@2x.png)
![](https://www.syntasa.com/wp-content/uploads/2020/03/Azure@2x.png)
![](https://www.syntasa.com/wp-content/uploads/2020/03/AWS@2x.png)
Cloud, On-Premise, or Hybrid
![](https://www.syntasa.com/wp-content/uploads/2021/11/dkube-onprem-cloud-hybrid-v2.png)
Not just a point solution
No need to purchase multiple different point solutions from different companies.
The Syntasa platform runs multiple solutions simultaneously.
![Personalized Recommendations, Customer Intelligence, Audiences, Customer Journeys, Algorithmic Attribution, Data Compliance, Data+ Dashboards (Digital Insights)](https://www.syntasa.com/wp-content/uploads/2020/03/Platform@2x-1024x610.png)
Recognized by industry experts
![](https://www.syntasa.com/wp-content/uploads/2020/03/451-Research@2x.png)
![](https://www.syntasa.com/wp-content/uploads/2020/03/Gartner-cool-vendor@2x.png)
![](https://www.syntasa.com/wp-content/uploads/2020/03/best-use-of-ai-dixons@2x-2.png)