
A new kind of technology built for digital professionals
Syntasa is a self-service web application that enables digital teams to connect first-party behavioral and enterprise data, build and deploy your customized models, run in a private cloud, and activate across channels.
How it works
Data
Combine first-party behavioral data from websites, apps, and devices with enterprise data at the individual level
Use preferred analytics tools (for reporting and visualization)
Perform ad-hoc SQL queries and generate propensity scores
AI/ML
Apply business rules that leverage combined behavioral + enterprise data to automate workflows
Leverage cutting edge AI/ML capabilities to find patterns in behavior
Generate personalized predictions for each individual informed by past behavior
Activate
Create lists with rules-based or AI/ML-based segmentation and automatically send to DMP
Make personalized recommendations available for website, apps, and devices in real-time
Integrate with existing martech stack – no need to rip and replace campaign systems
Syntasa by the numbers
AppFlow
AppFlow diagrams give you an overview of your entire system and allows you to drill into specific apps and view dependencies

Integrations and Adapters
Martech Integrations

Adobe Analytics

Adobe Audience Manager

Adobe Campaign

Adobe Core Services

Adobe Target

Eloqua

Google Analytics 360

Marketo

Matomo

Optimizely

Pega

Responsys

Salesforce

SmarterClick
Adtech Integrations

DoubleClick Manager

Facebook Ads

Google Ad Center

Google Audience Center 360

Google Display & Video 360

LinkedIn Ads

Nielsen

Twitter Ads

Yahoo Advertising
Big Data Integrations

Athena

BigQuery

DataBricks

DataProc

Elastic MapReduce (EMR)

HD Insight

Qubole

Redshift

Snowflake

Teradata
Don’t see one on the list? We add new integrations everyday.
Flexible Deployments
Syntasa and Private Cloud
Get started quickly with our Software-as-a-Service and managed services


Transition to your private cloud for privacy and security



Cloud, On-Premise, or Hybrid

Not just a point solution
No need to purchase multiple different point solutions from different companies.
The Syntasa platform runs multiple solutions simultaneously.

Recognized by industry experts


