Sizing Lookback Windows with Cohort Analysis

The way Syntasa evaluates different choices for lookback windows bears resemblance to cohort analysis. In this post, we’ll describe how to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.

The way Syntasa evaluates different choices for lookback windows bears resemblance to cohort analysis. In this post, we’ll describe how to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.

The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

Lookback Windows are Critical for Successful Models with Behavioral Data

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

Data Therapy Session #2: “What makes you think you’re better?”

This use case is so underdelivered, it’s almost criminal. That’s why it’s time to get cracking with the ‘brilliant basics’...

It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.

It’s the Thought That Counts

Your customers are craving personalisation and ML does just that, responding instantly in the moments which matter the most.

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.

Unlocking the Value In Your Clickstream Data

Your website is one of the most important sources of data when it comes to understanding your customers' wants...

As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.

Retailers Can Have Their Bricks and Click Them Too

Despite what you might have read, retail is not dying. With the right omni-channel strategy they can outperform...

Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.

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