Michael Finn

VP of Product Marketing at Syntasa

Mike is VP of Product Marketing at Syntasa (a Marketing AI Platform loved by Marketers, Data Scientists, and Data Engineers for its ability to unlock real value from their enterprise and clickstream data).

6 Practical Ways AI Can Improve Your Digital Marketing Strategy

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive impact. Here are 6 practical ways to put AI to work in your digital marketing strategy.

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive impact. Here are 6 practical ways to put AI to work in your digital marketing strategy.

The Quickest & Easiest Way to Extract Data from Adobe Analytics

Adobe Analytics is a powerful tool to help your organization understand customer behavior on your website and other digital channels. But anyone who...

Adobe Analytics is a powerful tool to help your organization understand customer behavior on your website and other digital channels. But anyone who...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

3 Biggest Takeaways from Adobe Summit 2019

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

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