Michael Finn

VP of Product Marketing at Syntasa

Mike is VP of Product Marketing at Syntasa (a Marketing AI Platform loved by Marketers, Data Scientists, and Data Engineers for its ability to unlock real value from their enterprise and clickstream data).

How a Global Media Company Uses Analytics for Better Customer Insight

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data in a clear and concise format. They discovered that Syntasa allows them to size their audience and generate insights into how much time their customers spend on their platforms.

With an audience fragmented across a variety of platforms, a global media company sought a solution that could combine and simplify their data in a clear and concise format. They discovered that Syntasa allows them to size their audience and generate insights into how much time their customers spend on their platforms.

Unlocking Value from Your Data Through Syntasa’s AI Platform

Finding the right platform that can handle a variety of data, and aggregate and organize it in a manner that is usable is difficult. With Syntasa, you can...

Finding the right platform that can handle a variety of data, and aggregate and organize it in a manner that is usable is difficult. With Syntasa, you can...

The Power of Personalized Recommendation Engines

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions, average order value, while...

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions, average order value, while...

6 Practical Ways AI Can Improve Your Digital Marketing Strategy

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive...

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive...

The Quickest & Easiest Way to Extract Data from Adobe Analytics

One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data...

One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

3 Biggest Takeaways from Adobe Summit 2019

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

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