Michael Finn

VP of Product Marketing at Syntasa

Mike is VP of Product Marketing at Syntasa (a Marketing AI Platform loved by Marketers, Data Scientists, and Data Engineers for its ability to unlock real value from their enterprise and clickstream data).

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate this key type of data.

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate this key type of data.

Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams. Which interactions are actually impacting conversion, for which consumers, buying which products, at what time? What’s the relative contribution of each interaction to conversion or another marketing goal?

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams. Which interactions are actually impacting conversion, for which consumers, buying which products, at what time? What’s the relative contribution of each interaction to conversion or another marketing goal?

3 Biggest Takeaways from Adobe Summit 2019

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

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