Pranay Mehta

Pranay is an experienced Data Scientist, currently working on the Innovation and Data Science team at Syntasa. He has held previous roles at Ensono and Tata Consultancy Services. A mathematician at heart, he is passionate about leveraging data mining techniques and Machine Learning algorithms using open source tools to help organizations make data-driven decisions. He also likes to keep himself updated on the latest advancements in fields like AI, ML, data science, as well as tools by cloud providers such as GCP, AWS and Azure. You can connect with him at pranay.mehta@syntasa.com.

Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We've analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

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