Marketing and the Data Science Dance
Marketing and the Data Science Dance
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
Marketing Analytics Grows Up: Breaking the Dependency on Independence
Marketing Analytics Grows Up: Breaking the Dependency on Independence
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
The Marketing Automation Mantra: Remember the ALAMO!
The Marketing Automation Mantra: Remember the ALAMO!
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
The K.I.S.S. Principle in Marketing Analytics
The K.I.S.S. Principle in Marketing Analytics
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
The Battle for Customer Personalization: Divisive Clustering is Good For You
The Battle for Customer Personalization: Divisive Clustering is Good For You
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
The Data Science of Chocolate Brownies
The Data Science of Chocolate Brownies
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish...
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish...
Marketing Analytics: The Science of Customer Data
Marketing Analytics: The Science of Customer Data
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.