Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams. Which interactions are actually impacting conversion, for which consumers, buying which products, at what time? What’s the relative contribution of each interaction to conversion or another marketing goal?

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams. Which interactions are actually impacting conversion, for which consumers, buying which products, at what time? What’s the relative contribution of each interaction to conversion or another marketing goal?

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