Customer Intelligence for the Federal Government

Federal government agencies are actively seeking innovative ways to improve the experience of their users. They want to increase the visibility of relevant content, encourage information sharing within communities of interest, measure the content that is generating the most value, and identify users who are consuming content in unexpected ways.

The most relevant recommendations depend on a centralized and tailored digital platform that captures three types of data for each user, including:

  • Profile data that is available in directories, and which can be supplemented via surveys or shared from other organizations
  • Activity data collected from digital analytics, social media tags, bookmarks, saved searches, subscriptions, groups, and collaboration sites
  • Enterprise data about regions, projects, and access levels

Download this solution sheet and learn more about our solutions that enable federal government agencies to leverage their digital behavioral data, build a deeper understanding of their customer behavior, and improve their customer experience.