Navigating the Covid Crisis with Digital Behavior
The COVID pandemic is devastating and unpredictable. It has caused a huge shift in behavior toward digital channels, making it critical for leaders to pay attention to digital data to have the greatest impact. Digital behavior allows insight into:
- How COVID-related browsing activity is geographically distributed, which will help you see how broadly your message is reaching constituents in different areas
- How engaged people are on a site, and whether they are finding what they seek
- Which website resources are being consumed most frequently, and how long people are spending with them
- How your constituents are finding your digital properties and where they are coming from
- Which are the last pages people view before they leave the site, and where they go when they leave
Download this solution sheet and learn how you can harness digital behavior to more effectively tackle the COVID crisis.