Sentiment Analytics in the Age of COVID: Vaccine Hesitancy

In the early days of COVID-19 vaccination, the efforts of public health leaders were driven by limited supply. They were focused on securing doses of the various vaccines, staffing facilities to deliver the vaccine, shipping those vaccines to those facilities, prioritizing high risk populations, and delivering the vaccines to those that needed them most.

While vaccine hesitancy was recognized as an important factor, it was a secondary concern as logistics challenges consumed all available resources. But as the supply has increased, and vaccination rates have climbed, confidence in the COVID-19 vaccine has become the primary challenge. We must convince the vaccine hesitant to be vaccinated. Addressing it quickly and decisively is critically important to reopening public life and reducing the economic impact of the virus.

To persuade the vaccine hesitant in your area, you need the answers your first-party data can provide to questions like:

  • In which specific locations is vaccine hesitancy the highest?
  • What are the most common reasons for hesitancy in my area?
  • How does hesitancy vary by age group, gender, and ethnicity?
  • Which narratives are most prominent?


Download this solution sheet and learn how you can harness digital behavior to reduce vaccine hesitancy and increase uptake.