California’s Office of Digital Innovation (ODI) informed COVID vaccine response by providing granular insights into sentiment around willingness and hesitancy for California’s Vaccinate All 58 campaign.

Learn more about how ODI worked with Syntasa and Google Cloud and found:

• Digital behavior contained vital information about vaccine hesitancy and community needs
• Millions of Californians visit state websites every day creating a massive opportunity for analysis and actionable insights
• Advanced analytics techniques yielded new insights into areas of hesitancy