Marketing in a cookieless future
Marketing in a cookieless future
Discover the challenges and opportunities in a cookieless future. Syntasa's blog explores privacy concerns, adapting strategies, leveraging first-party data, consent-based targeting, and AI. Build trust, transparency, and value for success in this evolving landscape. Stay ahead in the cookieless era!
Discover the challenges and opportunities in a cookieless future. Syntasa's blog explores privacy concerns, adapting strategies, leveraging first-party data, consent-based targeting, and AI. Build trust, transparency, and value for success in this evolving landscape. Stay ahead in the cookieless era!
How to transform your cloud environment into a CDP-like capability
How to transform your cloud environment into a CDP-like capability
Organisations are on a journey to unify all the customer data they hold, personalise the experience for their customers across channels, and measure sentiment and return on investment. Many leaders across industries are convinced that a customer data platform (CDP) will play a critical role in moving these initiatives forward and achieving their business goals. Private clouds offer an unprecedented opportunity to manage customer data and activate it across marketing channels while protecting sensitive customer data.
Organisations are on a journey to unify all the customer data they hold, personalise the experience for their customers across channels, and measure sentiment and return on investment. Many leaders across industries are convinced that a customer data platform (CDP) will play a critical role in moving these initiatives forward and achieving their business goals. Private clouds offer an unprecedented opportunity to manage customer data and activate it across marketing channels while protecting sensitive customer data.
How to transform GCP BQ into The Perfect CDP for Retailers
How to transform GCP BQ into The Perfect CDP for Retailers
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.