Thoughts on CDPs: Do You Want Data or Intelligence?
Thoughts on CDPs: Do You Want Data or Intelligence?
Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.
Customer data platforms (CDPs) are white-hot right now, but they've also shown us their limitations. An emerging category is quickly becoming the platform of choice for digital teams. Here's a look at the key areas of differentiation between a CDP and CIP.
Think Behavioral Data Pipelines Are Too Complex? They’re Not.
Think Behavioral Data Pipelines Are Too Complex? They’re Not.
The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.
The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.
