How to transform GCP BQ into The Perfect CDP for Retailers
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.
How to Beef up First Party Data
The benefits of leveraging first-party data are widely understood, and most organisations are diligently capturing and ingesting the first-party data into their data lakes. In Syntasa’s experience though, many organisations are lacking in joining the multiple device, channel and other primary key identifiers within the vast array of disparate digital first-party data sources.
Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior
Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We’ve analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.
Tools to Help You Collaborate with Your Data Science Team
Putting AI/ML models into production is a team effort. Multiple individuals are involved and it takes a great deal of planning and teamwork…
Sizing Lookback Windows with Cohort Analysis
How to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.
Lookback Windows are Critical for Successful Models with Behavioral Data
In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.
Marketing and the Data Science Dance
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
Marketing Analytics Grows Up: Breaking the Dependency on Independence
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
The Battle for Customer Personalization: Divisive Clustering is Good For You
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
The Data Science of Chocolate Brownies
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish…
