The UK Cabinet Office is building vaccine confidence with its partners around the world.
[Recording from Google Cloud Gov & Edu Summit 2021 Keynote]
In this case study, read about how a European media company integrates data for better customer insight.
The Waitrose analytics team discusses “Creating Relevant Messaging with Google Cloud” starting at 29:29.
[Recording from Google Cloud Next ‘19 in London]
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
Syntasa’s Customer Audience Agent lets teams build behavioural audiences in minutes using AI and natural language. It validates against live data, respects governance controls, and delivers activation-ready audiences without technical delays.
Syntasa’s Customer Insights Agent lets teams ask customer data questions in plain English and get real-time answers instantly. It runs in your own cloud, converts language to SQL, and removes reliance on dashboards and data teams for faster, confident decisions.
Traditional CDPs often fall short—delivering slow timelines, bloated systems, and delayed ROI. Syntasa’s Composable CDP changes the game with a warehouse-native, modular platform built to accelerate revenue from day one. This overview shows how leading retailers are using composable architecture to activate customer insights faster, personalize at scale, and drive measurable outcomes—all within their existing data warehouse.
Retail Media Networks (RMNs) are transforming how retailers monetize first-party data—but not all architectures are built to scale. This case study walks through the core decisions retailers must make to design a future-proof RMN. See why a composable, data-centric approach outperforms vendor-heavy models in cost, security, and long-term agility.
Learn how Syntasa helps marketers and analysts build and activate behavioral audience segments at scale—no coding required. See how smarter segmentation drives better results.
The World Bank partnered with Syntasa and Google Cloud to automate how it tracks and analyzes global FinTech innovation. Using Syntasa’s Sentiment Analytics Solution, the team replaced manual research with AI-powered pipelines, real-time dashboards, and multilingual sentiment analysis—all within a secure, private cloud environment.
