The UK Cabinet Office is building vaccine confidence with its partners around the world.
[Recording from Google Cloud Gov & Edu Summit 2021 Keynote]
In this case study, read about how a European media company integrates data for better customer insight.
The Waitrose analytics team discusses “Creating Relevant Messaging with Google Cloud” starting at 29:29.
[Recording from Google Cloud Next ‘19 in London]
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
A leading global electronics company partnered with Syntasa to replace rigid, rules-based retargeting with dynamic AI-powered audience segmentation. By implementing Syntasa’s Composable CDP, the company doubled conversion rates, cut ad spend by 42%, and expanded audience reach 9X—all without disrupting its existing MarTech stack.
A global electronics retailer partnered with Syntasa to streamline and automate the ingestion of complex data schemas into Adobe Experience Platform (AEP). By leveraging Syntasa’s Data Ready for CDPs solution, the team drastically cut schema creation time from days to under 30 minutes while enhancing data quality, reducing errors, and accelerating CDP deployment.
A leading streaming service with millions of users needed a better way to predict churn and personalize the viewer experience. Their customer data was fragmented across web, video, and subscription platforms—making it hard to act on user behavior in real time. Syntasa unified their data into a single customer view and applied AI to predict free trial cancellations with 93% accuracy on Day 1. With this insight, they launched targeted, in-the-moment messaging that converted more users and improved long-term engagement.
A global electronics retailer partnered with Syntasa to future-proof its digital marketing across North America, EMEA, and APAC. By deploying Syntasa’s Composable CDP, the company launched real-time in-session marketing, AI-powered personalization, and privacy-first data activation—resulting in over $180M in incremental revenue and a seamless, scalable customer experience.
A leading electronics retailer in the UK and Ireland partnered with Syntasa to transform its marketing and data operations amid increasing privacy regulations and rising customer expectations. By implementing Syntasa’s Composable CDP within its Google Cloud Platform environment, the retailer unlocked real-time insights, streamlined audience targeting, and activated AI-driven personalization—resulting in more than £100M in attributable revenue gains.
A global airline used Syntasa’s Composable CDP to unify loyalty, CRM, and behavioral data, enabling real-time identity resolution, predictive modeling, and automated audience activation. The result: improved ad performance, scalable personalization, and faster model deployment.
