Syntasa’s Composable CDP helps universities increase alumni giving, engage applicants, prospects, and retain students, and increase alumni giving all from one flexible platform.
Donor AI
Build expanded Donor Profiles beyond your CRM using
Syntasa's Composable CDP.
Use AI to identify the most powerful connections, interests, signals and include them in hyper-personalized messages.
Many Advancement teams use CRMs like Blackbaud, Salesforce, and Ellucian but they also have valuable data stored outside of these systems.
Alumni engagement and donor management platforms are usually completely disconnected from a student’s earlier journey—missing the opportunity to personalize outreach based on past academic, extracurricular, or financial experiences.
Student, donor, and alumni records are stored separately across CRM and email tools (Blackbaud, Salesforce, Ellucian, etc.), leading to inconsistent contact data and disjointed engagement strategies.
Visits and engagement in website analytics data from Google and Adobe Analytics reveals donors’ topics of interest
Impressions and clicks in advertising data from Google, Meta, TikTok and others reveals messages that resonate
Purchases and attendance in ticketing data from athletics, performing arts, and academic lectures
What is a Composable CDP?
A Composable Customer Data Platform (CDP) is a modern, modular approach to managing and activating data. Unlike traditional CDPs that require you to adopt a pre-built, rigid stack, a composable CDP plugs directly into your existing systems—bringing all your data together without forcing you to overhaul your infrastructure.
In higher education, this means:
Create 360° profiles by stitching together touchpoints across recruitment, enrollment, academics, and advancement.
Hosted in your own private cloud—ensuring data compliance, control, and FERPA-aligned privacy.
Start small and expand as your needs grow. Add only the components you need—no costly, rigid bundles.
Break down silos between admissions, marketing, academics, and student services for better collaboration and insights.
Syntasa features over 500+ turnkey integrations so you can quickly and effectively connect your systems and data.
Why Syntasa
what makes us different
Hosted in your private GCP environment
Full compliance with data privacy standards
Syntasa and Google never see or use your data
Transparent, auditable, and institution-owned
Deliver world-class outcomes for Higher Education with our versatile No-Code, Low-Code, and Pro-Code Platform. Capturing first-party data in real-time to produce a unified customer view for segmentation and personalization at scale.
Syntasa’s Composable CDP
Segment prospects, tailor messaging, improve yield
Identify at-risk students early, deliver support
Automate campaigns, personalize outreach, increase giving
