A Global Media Company Stitches Together Customer Data with Syntasa’s ID Graph
A global media company publishes and broadcasts in the UK, Australia and Canada, and has more than 25 million unique users. With an audience fragmented across a variety of platforms, the organization sought a solution that could combine and simplify their data in a clear and concise format. They discovered that Syntasa allows them to size their audience and generate insights into how much time their customers spend on their platforms.
In this case study, discover how Syntasa’s platform is enabling analysts at a global media company to automatically ingest behavioral data and receive reliable and consistent reporting on customer behavior.