Identifying Customers Across Devices and Channels for Better Customer Experiences
The digital analytics team at a leading media company in Europe has been working to integrate customer data and make it available across the organization. Primary objectives include resolving identity across devices and channels, engaging users, reducing churn, and increasing revenue. The challenge was that making use of their online and offline data required significant technical resources. Rather than waiting for the IT team, they turned to Syntasa to bring in clickstream data into their enterprise big data environment in a matter of weeks.
In this case study, discover how Syntasa’s platform is enabling analysts to automatically ingest clickstream data and get a complete picture of their visitors’ journeys.