September 14, 2023

Syntasa Introduces Behavioral Sentiment Analytics Solution on GCP Marketplace

Revolutionary AI-powered solution enables organizations to unlock deeper insights from digital behaviors and sentiments.

[McLean, VA, September 12, 2023] – Syntasa, a leading provider of AI-driven solutions developed on our Data+AI platform, is thrilled to announce the launch of its Behavioral Sentiment Analytics solution on the Google Cloud Platform (GCP) Marketplace. This strategic collaboration combines Syntasa’s cutting-edge technology with the groundbreaking power and flexibility of Google Cloud, offering organizations unparalleled capabilities to effectively understand and leverage digital behaviors and sentiments.

Unlocking Deeper Insights with Behavioral Sentiment Analytics:

Syntasa’s Behavioral Sentiment Analytics solution employs advanced large language models (LLMs) and machine learning algorithms to analyze and interpret behaviors, sentiments, and interactions across digital touchpoints. By harnessing the massive amounts of data generated by today’s digital consumers, organizations can improve their situational awareness, communications, and community relations activities.

Key Features and Technical Capabilities:

AI-driven Sentiment Analysis: The solution employs large language models (LLMs), natural language processing (NLP), and machine learning techniques to identify topics and narratives, and gauge sentiment, allowing organizations to understand conversations that are shaping the perceptions and attitudes of their constituents.

Geographic Community Precision: Advanced techniques (like Semiparametric Small Area Estimation) allow models to learn in a larger area and generate actional estimates and more granula areas.

Generative AI: Google Cloud’s game-changing generative AI technology in Vertex AI provides automatic summarization and conversational interactions. These foundation models and app-building functionality are available in early-access in Syntasa’s Behavioral Sentiment Analytics Solution.

Customer Success Stories:

Customers across many diverse subject areas and industries have experienced transformative results using Syntasa’s Behavioral Sentiment Analytics solution. It has been successfully applied to diverse subject areas, including Broadband Equity, Digital Assets, Women’s Health, Pharmaceutical Recalls, Climate Change, COVID vaccines, Taiwan Independence, and the Ukraine – Russia conflict.

Syntasa’s Behavioral Sentiment Analytics Solution has been applied to many diverse subject areas


The Syntasa Behavioral Sentiment Analytics solution is now available on the Google Cloud Platform Marketplace, accessible to businesses globally. To learn more about how this solution can transform your customer insights and drive business growth, visit

About Syntasa:

Syntasa are digital behavior experts. Our no-code, low-code, pro-code Data+AI platform orchestrates cloud-native services and leverages the latest advances in AI and machine learning to gain insights from digital behavior and activate those insights autonomously.

We deliver solutions for our clients in the commercial, public sector, and national security sectors. In commercial, we focus primarily on marketing solutions, including CDP, audiences, and personalized recommendations. In the public sector, we analyze digital behavior and conversation within the community to get insights into needs and attitudes, as well as improve the experience of digital services. Our national security clients use us as an enterprise Data+AI platform to deliver many use cases and apps.

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Michael Finn

VP of Product Marketing at Syntasa

Mike is VP of Product Marketing at Syntasa (a Marketing AI Platform loved by Marketers, Data Scientists, and Data Engineers for its ability to unlock real value from their enterprise and clickstream data).