Syntasa at the 2019 Adobe EMEA Summit

by David Searle

We know that for most companies, AI is a key priority for their digital marketing strategy moving forward (a recent survey by NewVantage Partners found that 92% of businesses are increasing their pace of investment in big data and AI). But we also know from experience that implementing AI isn’t always easy. That’s why we’re interested in hearing the ups and downs of the process.

If you’re doing something real and interesting with AI, we’d love to hear about it at Summit — whether you’re pushing things to production or building out a roadmap to get there.  

Our marketing AI platform is helping marketing teams and data scientists bring their marketing cloud data into their big data environment and apply AI models to transform it all into intelligent experiences. By sitting natively within your existing big data environment, the platform can be implemented for a variety of use cases, including product recommendations, algorithmic attribution, ad retargeting, churn reduction, fraud detection, AI-assisted merchandising, CRM and clickstream data integration, and more.

Fortunately, we have real customers using our marketing AI platform in production that are willing to share their stories. Dixons Carphone leverages behavioural data to provide each customer personalised product suggestions when shopping online — and they’re increasing add-to-basket rates by 3x. Electronics vendor Lenovo implemented algorithmic retargeting — decreasing their media spend by 90% while acquiring the same amount of purchasers. Media company Sky integrated customer and CRM data to leverage in AI-assisted merchandising and other use cases. Other notable customers include RS Components, The Telegraph, and Adidas.

We’d be happy to share more details on these stories at our booth. Or, stop by to chat about topics like:

  • How to build a next-gen AI implementation framework
  • How to get the plumbing right for your digital AI
  • Creative strategies for digital customer engagement
  • Data lake architectures that set you up for success
  • How to exponentially scale your data science organisation

Looking forward to our conversations!

Not going to the Summit? Request a free trial of the Syntasa platform or contact me (David Searle) for more info.

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David Searle

CRO at Syntasa

I am a Digital Marketing Technology Leader with over 18 years of experience. I have a proven track record in establishing business, whilst building trust and uncovering value for my customers. I am an expert in Behavioural Analytics and have experience in Mobile Advertising and Online Video. My career has spanned consulting and sales activities in organizations from IBM, Celtra and Ooyala, to more sales focused roles in Adobe where I helped grow their UK customer base with Analytics Premium.