The UK Cabinet Office demonstrates a vision to guide vaccine confidence communications with data-driven insights. Localized visibility into hesitant communities and the narratives that influence them guide communications strategies and tactics.
The Cabinet Office is a department of the Government of the United Kingdom responsible for supporting the prime minister and Cabinet of the United Kingdom. It is composed of various units that support Cabinet committees and which co-ordinate the delivery of government objectives via other departments.
Build the digital infrastructure that
Get a peek behind the scenes of a sentiment analytics project — using digital behavior to gain insights into the global view of COVID vaccine confidence
– Gerald Mullally, Director, Government Communication Service International
Tap into digital behavior to keep your finger on the pulse of your constituents — which topics are most popular, how is sentiment trending, and where should you focus your efforts?
Quickly and easily ingest many different types of data (both structured and unstructured), including surveys, vaccination metrics, news, social media, and search.
The COVID pandemic is an urgent problem that requires quick action. Sytasa’s software and expertise enabled the project to deliver value within 6 weeks.
Intuitive visualizations and maps make insights easy for communicators to use and determine which campaigns and audiences will yield the best results in their community.
Applying Natural Language Processing algorithms measures sentiment and topic modeling techniques find patterns in conversations to see which narratives emerge.
The Syntasa software and all data is contained within a private cloud environment that is owned and governed by the customer
