Discover how Syntasa helped unify fragmented customer data across multiple platforms and leveraged predictive modeling to identify churn risk with 93% accuracy—turning insights into targeted, in-the-moment engagement that increased conversions and improved satisfaction.
A leading streaming service with millions of users needed a better way to predict churn and personalize the viewer experience. Their customer data was fragmented across web, video, and subscription platforms—making it hard to act on user behavior in real time. Syntasa unified their data into a single customer view and applied AI to predict free trial cancellations with 93% accuracy on Day 1. With this insight, they launched targeted, in-the-moment messaging that converted more users and improved long-term engagement.
