Prioritizing personalized recommendations can have a substantial impact on revenue and the likelihood that a customer will become a return visitor to your website. To provide personalized recommendations for customers, your team must have a reliable, resilient, and configurable data pipeline that can process, analyze, and act upon both behavioral and enterprise data.

We see many personalization vendors and strategies today chasing shortcuts to delivering personalized recommendations. However, most come with significant limitations, which we review in this use case sheet.

You’ll also discover:

• Types of personalization implemented by brands today
• Risks, challenges, and benefits of each type of personalization
• Steps to personalize your brand and offer a custom experience for your customer