The digital advertising team at a multinational electronics company uses retargeting ad campaigns to engage prospective customers and increase conversions on their website. While they were building audiences with business rules and Adobe Audience Manager (AAM) lookalike models, they were eager to expand their reach in a cost effective way. Using clickstream data from Adobe Analytics, Syntasa built audiences of visitors with high propensity to purchase, and when the company evaluated them with their rules-based and AAM models, they found Syntasa’s audiences performed much better across several key KPIs.
Key Facts and Results:
In this case study, read how algorithmic models have improved reach and conversion rates for an electronics company’s retargeting campaigns.
