Increase Your Conversion Rates

Convert casual visitors into loyal customers. Syntasa helps you recommend the most relevant products, content, and services for each website visitor in real-time to increase sales (and delight customers).

Use Cases

Personalized Recommendations

Recommendations drive 30% of traffic on and 80% of views on Netflix. Syntasa enables you to build your own customized algorithms to join them.


The best performing ads and emails have targeted audiences. Use custom machine learning algorithms to build the best audiences for your brand.

Customer Journeys

Customer behavior has gone digital; you need to visualize and analyze their journeys to improve their experience.

Customer Intelligence

The more models you put into production, the more important it becomes to orchestrate offers, products, channels, and messages. Our Customer Intelligence Platform makes it easy.

Case Studies

See what our clients are doing in the optimization space

Dixons Carphone’s award-winning AI is architecting customer data and personalizing product recommendations on their website, resulting in a 3x increase in add-to-basket rates.

A global airline uses Syntasa to build audiences and propensity models in order to predict and target those travelers most likely to purchase tickets for specific flight routes.

In an effort to increase online sales, Lenovo is scoring purchasing intent, then segmenting and targeting customers who are most likely to buy.

Product Capabilities

Adobe & Google Analytics Adapters

Quickly and easily pull behavioral data from Adobe and Google Analytics into your enterprise data environment.

Unified Customer Data

Augment your customer data with intelligence provided by customized AI/ML models.

Custom AI/ML Models

Build custom AI and ML models to improve personalized recommendations and enable other use cases including ad targeting, churn reduction, multi-channel attribution, anti-fraud efforts, and more.

Identity Resolution

Our ID Graph enables you to use the identifiers in your data to stitch together data across devices, channels, and systems.

Paula Bobbett

"Syntasa has been really invaluable in speeding up our time to value by architecting our Adobe Analytics data and productionizing data science and machine learning modeling at scale, and in such a way that we can confidently pass that into production systems to drive the user experience."
Paula Bobbett
Head of Online Performance – Dixons Carphone

The Syntasa Difference

Start growth
Get started quickly

You’ll see your first-party behavioral data in your environment within weeks and have your first use case in production within a few short months.


We deliver business results for household brands in live production websites, advertisements, emails, apps, notifications, and customer care centers.

Private Cloud
Private cloud

The scale and complexity of first-party behavioral data requires the power of cloud services; your sensitive customer data requires private cloud.

team expertise

We know the work we do can be overwhelming; we will be your guides. Our team of experts built and deployed 9 custom ML models in 3 weeks.

Integrates with current martech stack

Unlike other martech solutions, we don’t require you to replace the technologies you’re using for channels and campaigns; we integrate with pre-built adapters and APIs.

Room to grow
Room to grow

Syntasa is not a single-purpose SaaS application; it’s a platform that supports many use cases simultaneously. And the more you deploy the more valuable your data becomes.