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Data and Insights

Better Data, Better Decisions, Better Actions

As behavior shifts to digital platforms, it’s critical that brands pay attention to their online interactions and use that information to make better decisions and take better actions.

Combining digital and enterprise behavior is paramount

Devices Martech

Interactions from digital platforms
like websites, apps, and devices

Engagement- digital

Engagement with digital ads on search, social, and display channels

Transactions

Transactions from enterprise systems like orders, customer care, and loyalty

Product Capabilities

Data is paramount, and it’s imperative that you get your first-party data into shape before you start analyzing behavior or training models. Syntasa makes it easy.
Digital Analytics: Clean, Transform, Enrich, Validate

Get the information you need, exactly when you need it. Quickly answer business questions like, “What is the size of our overall audience?”

Digital Analytics: Query Your Data

Insights aren’t a one-time thing; your first-party behavioral data needs to be updated on a continuous basis so you’re always ready with the best information.

Digital Analytics: Schedule, Monitor, Alert

You’re trying to reduce the number of data silos; don’t create a new one with yet another tag that sends your data to yet another SaaS application.

Digital Analytics: Tagless

The right level of insight for everyone

Create dashboards and visualizations for overviews; powerful ad-hoc queries
KPIs For leaders

KPIs and trends for leaders

Graphs and Charts

Graphs, charts, and more for specific areas

Specific Questions

Ask specific questions to dig deep

Case Studies

See what our clients are doing in the optimization space

Digital analysts at streaming service NOW TV have access to all data in BigQuery to experiment, iterate, and get faster results, and can now provide consolidated Tableau dashboards (with all of their metrics) across the team. 

LEARN HOW

A global media company relies on Syntasa to combine and simplify their data and receive reliable and consistent reporting on customer behaviors.

READ ON

A sportswear company uses Syntasa to automatically ingest behavioral data and provide a complete picture of their visitors’ journeys.

EXPLORE NOW

Analytics and insights your way

No need to rip and replace. Syntasa works with your preferred tools

Cloud Providers
Cloud providers

GCP, AWS, or Azure

Self-Service tools like Looker and Tableau
Self-service analytics tools

Looker and Tableau

Martech tools like adobe and Google
Martech tools

Adobe, Google, and more

Tom Slade at NOW TV
NOW TV logo

"The customization within the Syntasa tool has allowed us to pull things, like the device type that the customer is using, into a single field that makes it really easy for us to query, and to display in dashboards."

Tom Slade
Insight Manager, Data Intelligence – NowTV

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