Advanced techies get super engaged when Shawn talks about our product because he thoroughly covers the back end functionality using high-level tech concepts. He is a tech leader with expertise in architecting, developing, and deploying large-scale solutions for high-performance.
A former marketing leader at Microsoft, Michael is a marketing data and analytics expert with deep technical experience who, in this webinar, very eloquently explains to the business audience the WHY and HOW when it comes to delivering the ultimate experience for your customers.
Consumers are increasingly expecting their favourite brands to understand their preferences and provide engaging digital experiences, including personalised recommendations and content. If the consumer feels the brand is not delivering a spot-on experience, they’re likely to turn to someone who can.