Combining digital and citizen behavior is paramount
Interactions from digital platforms
like websites, apps, and devices
Engagement with digital ads on video, display, social, and search channels
Data from agency systems like applications, call centers, and transactions
COVID has provided a huge jolt to digital
Citizen behavior has been gradually shifting online for years, and the COVID crisis has vaulted forward five years in eight weeks.
Leaders that are not drawing insights into behavior from their digital data must address this blind spot.
The right level of insight for everyone
Create dashboards with visualizations for overviews and powerful ad-hoc queries to dig deep
KPIs and trends for leaders
Graphs, charts, and more for specific areas
Uncover hidden insights with specific questions
Citizen insights your way
No need to rip and replace. Syntasa works with your preferred tools.
Self-service analytics tools
Looker and Tableau
Google, Adobe, and more
listed in GCP Marketplace
Data is paramount, and it’s imperative that you get your first-party data organized before you start analyzing behavior or training models. Syntasa makes it easy.
Get the information you need, exactly when you need it. Quickly answer business questions like, “What is the size of our overall audience?”
Insights aren’t a one-time thing; your first-party behavioral data needs to be updated on a continuous basis so you’re always ready with the best information.
You’re trying to reduce the number of data silos; don’t create a new one with yet another tag that sends your data to yet another SaaS application.
Insights to action
Syntasa does more than just Insights. You can use Digital Journeys to improve outreach
Stitching together steps for individual citizens to find: a) successful journeys to highlight for best practices and b) unsuccessful journeys to troubleshoot and fix
Create more targeted and cost-effective audiences for advertising campaigns that reach the right citizens at a lower cost
Personalize on-site and ad messaging by predicting the actions each citizen will want to take (or content they will want to consume)
Digital Data Compliance
Inspecting data on digital channels to look for personal data that is violating privacy policies, redacting it from internal systems, and alerting the appropriate teams for a fix
Call Center Reflection
Identifying website visitors that are likely to contact a person and redirect them to the most helpful online resources
Measuring the contribution of digital and physical channels to help make the most cost-effective investment decisions
See what our clients are doing in the digital analytics space
Digital analysts at streaming service NOW TV have access to all data in BigQuery to experiment, iterate, and get faster results, and can now provide consolidated Tableau dashboards (with all of their metrics) across the team.
A global media company relies on Syntasa to combine and simplify their data and receive reliable and consistent reporting on customer behaviors.
A sportswear company uses Syntasa to automatically ingest behavioral data and provide a complete picture of their visitors’ journeys.