COVID Insights

The COVID pandemic is devastating and unpredictable

Leaders need the most effective tools at their disposal to have the greatest impact during the COVID pandemic. Digital behavior is a critical piece of the solution.

Illuminate COVID-related activity in your community

As behavior shifts online, there is an unprecedented opportunity to leverage digital interactions to get insights into how residents in your area are behaving. Identify the most popular types of information in each area, drill down into different topics and regional areas, and measure digital engagement for various cohorts (on a per capita basis) to ensure equity.

Browsing behavior provides insight into the most popular websites and pages, helping decision-makers see what is most important in their community

On-site searches provide direct visibility into intent and unfiltered insights into the specific questions and issues that are trending as they happen

Combining digital and citizen behavior is paramount

Devices Martech
Interactions from digital platforms
like websites, apps, and devices
Engagement- digital
Engagement with digital ads on video, display, social, and search channels
Data from agency systems like applications, call centers, and transactions

COVID has provided a huge jolt to digital

Citizen behavior has been gradually shifting online for years, and the COVID crisis has vaulted forward five years in eight weeks.
Leaders that are not drawing insights into behavior from their digital data must address this blind spot.

The right level of insight for everyone

Create dashboards with visualizations for overviews and powerful ad-hoc queries to dig deep

KPIs For leaders

KPIs and trends for leaders

Graphs and Charts

Graphs, charts, and more for specific areas

Specific Questions

Uncover hidden insights with specific questions

Citizen insights your way

No need to rip and replace. Syntasa works with your preferred tools.
Self-Service tools like Looker and Tableau
Self-service analytics tools
Looker and Tableau
Martech tools like adobe and Google
Digital tools
Google, Adobe, and more
Cloud provider
Cloud Provider
listed in GCP Marketplace

Product Capabilities

Clean, Transform, Enrich, Validate

Data is paramount, and it’s imperative that you get your first-party data organized before you start analyzing behavior or training models. Syntasa makes it easy.

Query Your Data

Get the information you need, exactly when you need it. Quickly answer business questions like, “What is the size of our overall audience?” 

Schedule, Monitor, Alert

Insights aren’t a one-time thing; your first-party behavioral data needs to be updated on a continuous basis so you’re always ready with the best information.


You’re trying to reduce the number of data silos; don’t create a new one with yet another tag that sends your data to yet another SaaS application. 

“Digital behavior is a fantastic way to illustrate a compelling story about human behavior — without the need to do complex modeling”

Anonymous - State Government Leader

Insights to action

Syntasa does more than just Insights. You can use Digital Journeys to improve outreach
Digital Journeys
Digital Journeys

Stitching together steps for individual citizens to find: a) successful journeys to highlight for best practices and b) unsuccessful journeys to troubleshoot and fix


Create more targeted and cost-effective audiences for advertising campaigns that reach the right citizens at a lower cost


Personalize on-site and ad messaging by predicting the actions each citizen will want to take (or content they will want to consume)

Digital Data Compliance

Inspecting data on digital channels to look for personal data that is violating privacy policies, redacting it from internal systems, and alerting the appropriate teams for a fix

call center reflection
Call Center Reflection

Identifying website visitors that are likely to contact a person and redirect them to the most helpful online resources


Measuring the contribution of digital and physical channels to help make the most cost-effective investment decisions

Case Studies

See what our clients are doing in the digital analytics space

Case Study: NOW TV

Digital analysts at streaming service NOW TV have access to all data in BigQuery to experiment, iterate, and get faster results, and can now provide consolidated Tableau dashboards (with all of their metrics) across the team. 

Case Study: Global Media company

A global media company relies on Syntasa to combine and simplify their data and receive reliable and consistent reporting on customer behaviors.

Case Study: Sportswear company

A sportswear company uses Syntasa to automatically ingest behavioral data and provide a complete picture of their visitors’ journeys.