Customer Engagement Strategies from the Trenches of Social Gaming
Now that brands have defined and built digital customer experiences, it’s time to think about customer engagement strategies which will…
The Rise of Customer 1080
Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.
Customer ID Graphs: The Cornerstone of Customer Intelligence & Personalisation
Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience.
The Marketing Automation Mantra: Remember the ALAMO!
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
The Battle for Customer Personalization: Divisive Clustering is Good For You
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.