by Jay Marwaha
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
In this video, find out how integrating enterprise and clickstream data in Hadoop extends the capabilities of Adobe Marketing Cloud and hear stories from business leaders activating their data to target customers effectively and gain more conversions.
Founder and CEO of Syntasa
Jay is the Founder and CEO of Syntasa (a Marketing AI Platform loved by Marketers, Data Scientists, and Data Engineers). For the past 12 years, he has been a successful entrepreneur, having started two high-growth companies. Jay also has over 20 years of professional experience in the field of analytics, data science, performance measurement & management, and strategic planning, having worked at several organizations, including American Express, TARP Inc. and Viant Corporation.
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.
B2C and D2C eCommerce Retailers are looking to transform their business using a Customer Data Platform (CDP) in three main ways.
The benefits of leveraging first-party data are widely understood, and most organisations are diligently capturing and ingesting the first-party data into their data lakes. In Syntasa’s experience though, many organisations are lacking in joining the multiple device, channel and other primary key identifiers within the vast array of disparate digital first-party data sources.
The benefits of leveraging first-party data are widely understood, and most organisations are diligently capturing and ingesting the first-party data into their data lakes. In Syntasa’s experience though, many organisations are lacking in joining the multiple device, channel and other primary key identifiers within the vast array of disparate digital first-party data sources.
Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.
Syntasa Sentiment Analytics provides the tools you need to track progress in administering the vaccine in communities and demographic segments across your state. This enables your state to pivot distribution while supply is narrow, and demand is greater to these populations.
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