Improve campaign performance and save money. Syntasa helps you leverage your first-party behavioral and enterprise data to direct new prospects to your site, improve retargeting, enable multi-channel attribution, and more.
Find the offer that is most relevant for each customer and serve them an ad targeted at that offer.
Build your own custom lookalike algorithms to expand your audience — or save big on your media spend by only targeting people who are likely to respond to your ad.
Display search ads based on targeted audiences built with your first-party behavioral data.
Use your customer’s behavioral data to map their journey and determine the relative contribution of each interaction. Then you can allocate your budget with confidence.
See what our clients are doing in the optimization space
A multinational electronics company uses Syntasa to build algorithms that expand audiences beyond business rules and execute advertising campaigns in the most cost effective way possible.
A global airline uses Syntasa to build audiences and propensity models in order to predict and target those travelers most likely to purchase tickets for specific flight routes.
In an effort to increase online sales, Lenovo is scoring purchasing intent, then segmenting and targeting customers who are most likely to buy.
Build custom AI and ML models to improve ad targeting and enable other use cases including personalized recommendations, churn reduction, multi-channel attribution, anti-fraud efforts, and more.
Augment your customer data with intelligence provided by customized AI/ML models.
Allows advertising and audience professionals to easily build both rules-based audiences and Algorithmic Audiences with custom AI/ML algorithms
Activate your audiences in DMPs and Audience Management Platforms on a continually ongoing basis so they’re always up to date for the best performance
You’ll see your first-party behavioral data in your environment in weeks and have your first use case in production in a few short months.
We deliver business results for household brands in live production websites, advertisements, emails, apps, notifications, and customer care centers.
The scale and complexity of first-party behavioral data requires the power of cloud services; your sensitive customer data requires private cloud.
We know the work we do can be overwhelming; we will be your guides. Our team of experts built and deployed 9 custom ML models in 3 weeks.
Unlike other martech solutions, we don’t require you to replace the technologies you’re using for channels and campaigns; we integrate with pre-built adapters and APIs.
Syntasa is not a single-purpose SaaS application; it’s a platform that supports many use cases simultaneously. And the more you deploy the more valuable your data becomes.
