The Quickest & Easiest Way to Extract Data from Adobe Analytics

Adobe Analytics is a powerful tool to help your organization understand customer behavior on your website and other digital channels. But anyone who has worked within the platform knows how complex it can be.

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The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital offerings. The situation may sound dire, and it is. But don’t let fear stop you from getting started. Focus on small changes first.

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital offerings. The situation may sound dire, and it is. But don’t let fear stop you from getting started. Focus on small changes first.

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

Lookback Windows are Critical for Successful Models with Behavioral Data

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

Syntasa at the 2019 Adobe EMEA Summit

Syntasa was at Adobe Summit and here's what we discussed with attendees...

Syntasa was at Adobe Summit and here's what we discussed with attendees...

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to...

Customer Engagement Strategies from the Trenches of Social Gaming

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

Towards a Next-Gen Data Lake Architecture

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

A CDO’s Strategy for Successful AI Implementation

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

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