Towards a Next-Gen Data Lake Architecture

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

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A CDO’s Strategy for Successful AI Implementation

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

How to Define KPIs for Your Strategic Digital Analytics Goals

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

The Rise of Customer 1080

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Definitive Guide to Implementing Artificial Intelligence in Digital 4.0

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Top 3 Graveyards for Machine Learning Programs

Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.

Itʼs when ML projects go to the second phase of its existence, where we see the majority of ML programs fizzle out of steam.

3 Biggest Takeaways from Adobe Summit 2019

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

Customer ID Graphs: The Cornerstone of Customer Intelligence & Personalisation

Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience.

Customer identity is the highest priority on any list of prerequisites for delivering a data-driven customer experience.

Data Therapy Session #2: “What makes you think you’re better?”

This use case is so underdelivered, it’s almost criminal. That’s why it’s time to get cracking with the ‘brilliant basics’...

It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.

Syntasa Named a Gartner Cool Vendor in Personalization

Gartner has praised Syntasa’s capabilities to combine clickstream data with enterprise data to deliver a more holistic view of...

Gartner has praised Syntasa’s capabilities to combine clickstream data with enterprise data to deliver a more holistic view of customer behavior.

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