The Power of Personalized Recommendation Engines

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions for customers considering a purchase and drive revenue by increasing average order value. They also increase customer engagement and improve the online shopping experience.

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Test Drive Syntasa’s Customer Intelligence Platform Today

Anyone working at a large consumer-facing brand knows that synthesizing and unlocking value from the massive stores of clickstream data isn’t always straightforward. Syntasa was built to address these challenges. We're now offering a free trial of our customer intelligence platform to show firsthand how it can help your team.

Anyone working at a large consumer-facing brand knows that synthesizing and unlocking value from the massive stores of clickstream data isn’t always straightforward. Syntasa was built to address these challenges. We're now offering a free trial of our customer intelligence platform to show firsthand how it can help your team.

Sizing Lookback Windows with Cohort Analysis

The way Syntasa evaluates different choices for lookback windows bears resemblance to cohort analysis. In this post, we’ll describe how to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.

The way Syntasa evaluates different choices for lookback windows bears resemblance to cohort analysis. In this post, we’ll describe how to choose the appropriate window size for your dataset, and what tradeoffs you need to consider when making that choice.

6 Practical Ways AI Can Improve Your Digital Marketing Strategy

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive impact. Here are 6 practical ways to put AI to work in your digital marketing strategy.

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it's having a positive impact. Here are 6 practical ways to put AI to work in your digital marketing strategy.

The Quickest & Easiest Way to Extract Data from Adobe Analytics

Adobe Analytics is a powerful tool to help your organization understand customer behavior on your website and other digital channels. But anyone who...

Adobe Analytics is a powerful tool to help your organization understand customer behavior on your website and other digital channels. But anyone who...

The Death of Retail and How Big Data Can Help Revive Them

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with digital...

Why You Need a Cloud-Scale Data + AI Solution

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

Lookback Windows are Critical for Successful Models with Behavioral Data

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

Syntasa at the 2019 Adobe EMEA Summit

Syntasa was at Adobe Summit and here's what we discussed with attendees...

Syntasa was at Adobe Summit and here's what we discussed with attendees...

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

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