A global cybersecurity company partnered with Syntasa to solve a conversion problem: high-traffic pages were showing every visitor the same experience regardless of their purchase intent. Syntasa’s real-time intent scoring system classified visitors into three segments (likely to buy, on-the-fence, and unlikely to buy) the moment they landed on a page, enabling personalized experiences to be served instantly.
High-intent visitors received no discount offer since they were already primed to convert, while on-the-fence and unlikely-to-buy visitors received progressively stronger incentives. The results showed a 7% conversion uplift for on-the-fence visitors and a 14% uplift for unlikely-to-buy visitors, while margin was protected by ensuring discounts only reached those who genuinely needed them to convert.
A global cybersecurity company protecting hundreds of millions of users deployed Syntasa’s real-time intent scoring to personalize
experiences at the moment of decision. This drove measurable conversion uplift while protecting margin where it matters most.
