What do you need to create actionable customer profiles? Learn how Lenovo and others are applying predictive behavioural analytics to unleash a goldmine of information to target customers effectively and gain conversions. To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organisation fails to integrate all its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
In this session:
- Find out how integrating enterprise and clickstream data in Hadoop can enhance Adobe Marketing Cloud
- Hear stories from leading experts about how they activated this information and started seeing real results