SYNTASA

Predictive Behavioral Analytics

At SYNTASA, we know behavior is the best predictor of intent. That’s why we’ve created a solution that focuses on clickstream data, utilizing every single touch point a customer makes. This allows Predictive Behavioral Analytics users to create the best possible digital experience, tailored to the individual.

Retail

We work with retailers and eCommerce sites to leverage big data by extending the current marketing cloud with enterprise data integration in order to provide a holistic view of the entire consumer journey. Understanding the entire journey lets retailers predict outcomes and increase sales.

Media & Entertainment

We ensure that media and entertainment organizations are utilizing all of their data to provide customers with an experience tailored to their interests and needs. Customers are segments and content is delivered to the right customer at the right point of time in their journey.

Finance

We help financial organizations develop the most complete customer profile that extends across all channels by integrating online web data and third-party data with extensive historical customer information. This allows for personalized, targeted content that is aligned with the events taking place in the lives of consumers and clients.

A fully scalable solution that seamlessly integrates with existing data platforms

  • Rapid deployment options, including cloud-based and on-premise
  • Real-time data integration into Hadoop
  • Seamless CRM and Enterprise Data Integration
  • Open source architecture supports continuous growth
  • Customized machine learning algorithms

BASIC

Data Collection
Event Processing
UI-based Configuration and Change Management

ADVANCED

Basic Package Features
Advanced Behavioral Analytics

PREDICTIVE

Basic  Package Features
Advanced Package Features
Predictive Behavioral Analytics
ABOUT US

What We Do

SYNTASA extends the Marketing Cloud, integrating clickstream data with enterprise systems data, to create a holistic view of the customer.

Integrate

Consolidate clickstream and enterprise data in a behavioral schema in Hadoop

Analyze

Analyze customer experience, journeys, and behavioral traits

Segment

Segment customers and predict their propensity to reach a defined outcome

WE ANALYZED

Billions

of customer touch points

WE MADE

Billions

of predictions

WE CONVERTED

Millions

of customers

WHO WE WORK WITH

Testimonials

“SYNTASA, through their clickstream adaptor and behavioral schema, helped us unlock the full power of clickstream data in our Hadoop environment to build better clustering models and personalize customer experiences based on website behavior.”

ashish_braganza_600x600

Ashish Braganza
Director of Global Business Intelligence at Lenovo

Partners

We are motivated to provide powerful results for our customers, and our strategic partnerships ensure we deliver the best possible solution.

Amazon Web Services

The first step towards enabling Predictive Behavioral Analytics is integrating clickstream and enterprise data.

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