At SYNTASA, we know behavior is the best predictor of intent. That’s why we’ve created a solution that focuses on clickstream data, utilizing every single touch point a customer makes. This allows Predictive Behavioral Analytics users to create the best possible digital experience, tailored to the individual.
We work with retailers and eCommerce sites to leverage big data by extending the current marketing cloud with enterprise data integration in order to provide a holistic view of the entire consumer journey. Understanding the entire journey lets retailers predict outcomes and increase sales.
We ensure that media and entertainment organizations are utilizing all of their data to provide customers with an experience tailored to their interests and needs. Customers are segments and content is delivered to the right customer at the right point of time in their journey.
We help financial organizations develop the most complete customer profile that extends across all channels by integrating online web data and third-party data with extensive historical customer information. This allows for personalized, targeted content that is aligned with the events taking place in the lives of consumers and clients.
SYNTASA extends the Marketing Cloud, integrating clickstream data with enterprise systems data, to create a holistic view of the customer.
Consolidate clickstream and enterprise data in a behavioral schema in Hadoop
Analyze customer experience, journeys, and behavioral traits
Segment customers and predict their propensity to reach a defined outcome
of customer touch points