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The Future of Data Analytics: Predictive Behavioral Analytics

November 10th, 2016 Posted by Analytics 0 thoughts on “The Future of Data Analytics: Predictive Behavioral Analytics”

We’ve come a long way since the days of horse-drawn carriages. Not only do we have fast, powerful cars at our disposal – we can also see glimpses of an era when everyone will be riding in self-driving automobiles.

You can say the same for data analytics. Computers and digital data have done much to revolutionize the processing of information, but here too artificial intelligence is expected to change the game in the decades to come.

The cutting edge data analytics tools today don’t just process static data. Instead, they analyze data in-motion — based on a dynamic model that evolves with each new addition of data – and coordinate an immediate and appropriate response.

This type of program – what we call Predictive Behavioral Analytics™ or PBA – is already being used by businesses in a wide range of industry. Think about websites like Amazon, and how they tailor results to a customer’s behavior.

Predictive Behavioral Analytics™ is also an important weapon in the arsenal of several government entities seeking to improve intelligence production capabilities and strengthen their cybersecurity. It provides the analytics capacity to identify suspicious users – based on their immediate behavior on the network – and shut them out instantly. It can identify content most relevant to the analytics in an effort to produce targeted intelligence.

Just like self-driving cars – and I can relate to some of the functions offered by Tesla – can also be used as standard human-operated machines, SYNTASA’s Predictive Behavioral Analytics™ offers more traditional data analytics functions in addition to these cutting-edge abilities.

The program can make recommendations based on the data accumulated over time, in areas such as internal management, customer-facing applications and effective information sharing.

In other words, with SYNTASA® you get the best of both worlds: traditional data processing, and an AI program working for you around the clock.

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