Streaming Service NOW TV Leverages Clickstream Data for an Improved and Customized Entertainment Experience
As a global media brand that delivers video-on-demand and broadband internet services, NOW TV wanted to understand how their customers interacted with their products across multiple devices. Their product team uses Adobe Analytics to capture behavioral data and had large volumes of clickstream data in a Hadoop environment. However, this data was too complex and large to understand, and it processed too slowly. They looked to Syntasa’s platform to help them come up with recommended actions, content, and experiences, even before customers requested them.
“We wanted a scalable solution that allowed us to embark on multiple European and global markets with vast amounts of data. Efficiency was the main driver and the most important thing was the ability to sit natively on top of our existing infrastructure.” -Kevin Mithani, Senior Product Owner – Digital, NOW TV
“The fact that we can deploy Syntasa on our pre-established environments, and exploit the outputs there, means that it adds no extra analytical effort.” -Tom Slade, Insight Manager, NOW TV