Two Smart Nudges that Turn Browsers into Buyers: AI and Composable CDPs for Cart Abandonment
Cart abandonment remains one of the most expensive problems in ecommerce. More than 70% of online shopping carts never make it through checkout, draining potential revenue from even the best-performing retailers. Generic email reminders and blunt discounting strategies have been the default fix for years, but they rarely match customer intent. What’s changed is the […]
Why Retailers Are Choosing Composable CDPs for Personalization and Loyalty
Overcome retail data fragmentation, connect first-party data for real-time personalization, build lasting loyalty with AI insights, and enable omnichannel engagement.
AI That Works Across the Entire Customer Lifecycle
From first-page personalization to long-term retention, Syntasa’s AI Module delivers out-of-the-box models, DIY flexibility, and secure generative AI—powered entirely by your data.
We Were Composable Before It Had a Name
Composable CDPs represent the shift enterprises have been waiting for, a modular, warehouse-native architectures that put data back under the business’s control. Syntasa was architected this way from the start, proving that composability isn’t just a trend but a foundation for scalable activation and AI-driven personalization. The future of customer data will be built on these principles.
First Party Mode: How Syntasa’s Composable CDP Enables True Data Ownership & Activation
As browsers block third-party tags and ad blocker usage surges, enterprises are losing critical behavioral insights. Syntasa’s Composable CDP with First Party Mode restores visibility by collecting and activating data directly under your domain and within your cloud—secure, compliant, and vendor-agnostic. This shift gives marketers the precision, agility, and control they need to personalize at scale without sacrificing trust or performance.
Syntasa + Google Cloud: Five Years of Partnership, Five Years of Proven Impact
Over the past five years, Syntasa and Google Cloud have partnered to deliver powerful, production-grade analytics and AI solutions across government, healthcare, and commercial sectors. From GenAI-powered behavioral health apps to Composable CDPs for retail and higher education, this collaboration proves what’s possible when innovation meets real-world impact. With deep GCP integration and a cloud-native approach, Syntasa continues to turn data into outcomes at scale.
Audience Building Isn’t Dead—You’re Just Doing It Wrong
Audience building isn’t dead, it’s just broken. Traditional segmentation relies on outdated data, manual rules, and siloed systems that can’t keep up with modern consumer behavior. A Composable CDP flips the script, enabling marketers to build dynamic, predictive audiences using real-time data and governed infrastructure that actually works.
How to Turn Your Data Warehouse Into a Marketing Powerhouse
Most brands are sitting on a goldmine of customer data in their warehouses—but without direct activation, it goes unused. This blog explores how Syntasa turns Snowflake, BigQuery, or Redshift into real-time marketing engines, eliminating the need for costly, outdated MarTech stacks. The result? Smarter segmentation, faster campaigns, and fewer data silos.
How Composable CDPs are Powering In-Session Marketing
Imagine this: You abandon a cart on an e-commerce site, and within seconds, a personalized discount appears—not just any offer, but one tailored to your past purchases, browsing behavior, and even real-time inventory levels. Elsewhere, a streaming service adjusts its homepage layout dynamically based on your mood, inferred from the types of trailers you’ve hovered […]
Why a Composable CDP Is the Only CDP Built for GCP
If your business runs on Google Cloud Platform (GCP), you likely already appreciate the value of keeping your data secure, scalable, and fully under your control. What you might not realize is that most Packaged Customer Data Platforms (CDPs) force you to copy your data outside of GCP and into a vendor-controlled environment where you […]