The Power of Personalized Recommendation Engines
Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions and…
6 Practical Ways AI Can Improve Your Digital Marketing Strategy
Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it’s having a positive…
Extracting Adobe Analytics Data: The Quick and Easy Way
One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data…
Why You Need a Cloud-Scale Data + AI Solution
As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.
How Behavioral Data + AI Can Transform Your Marketing
In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate…
Multi-Channel Attribution: Not All Touchpoints Are Treated Equally
In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.
3 Biggest Takeaways from Adobe Summit 2019
After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.