Marketing and the Data Science Dance
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
Marketing Analytics Grows Up: Breaking the Dependency on Independence
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
The Marketing Automation Mantra: Remember the ALAMO!
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
The K.I.S.S. Principle in Marketing Analytics
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
The Battle for Customer Personalization: Divisive Clustering is Good For You
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
The Data Science of Chocolate Brownies
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish…
Marketing Analytics: The Science of Customer Data
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.