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Global Airline Carrier Uses Composable CDP to Unlock Loyalty Data and Optimize Advertising

Case Study

Discover how a leading global airline transformed its advertising strategy by leveraging Syntasa’s Composable CDP. By unifying fragmented data sources, building predictive models, and activating high-intent audiences in real time, the airline improved engagement and conversion rates across major routes. The modular, scalable platform empowered their data science team to quickly deploy models and expand into new markets. Explore how this cloud-native solution unlocked loyalty data to power smarter, more efficient marketing.

A global airline used Syntasa’s Composable CDP to unify loyalty, CRM, and behavioral data, enabling real-time identity resolution, predictive modeling, and automated audience activation. The result: improved ad performance, scalable personalization, and faster model deployment.

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